In the modern age in which we live today, most technologies have become non-optional for businesses. We’re talking about getting digital, and that starts with building a website and a mobile app. While most businesses are focused on their website, they completely forget they have a mobile app to care about. This is like letting your business go down without doing anything. An app provides various benefits for businesses, but it also requires attention.

Most businesses have years-old apps that haven’t received any updates in a while. In a world where UX can make or break business, this can’t be overlooked. Your app needs to align with industry standards, and it must have everything essential to ensure a good user experience. There are a few telltale signs that show your app is currently outdated and can be improved for good.

Eager to know what these signs are? Then you’ve clicked the right page. In this article, we’ll uncover five signs that highlight the need for improvements. Scroll down to learn more.

5 Signs Your Current Mobile App Needs to be Improved

Your business could be good, your products might be excellent, but you can still lose customers if your app is bad. This is because most people nowadays can’t stick to their desktops, and using mobile apps is their favorite way to shop online. But worry not, by looking for the signs that we’ve discussed below, you will know if you need to improve it.

1.    Increased Uninstalls

Noticing increased uninstalls? It’s a sign of danger, and you must hurry before you get left with only 10 users who are inactive. No one wants to use a confusing, outdated, and sluggish app these days. Customers expect perfection and an experience that makes them your loyal customers. If uninstalls are increasing, you need to look in depth.

A good way to find this out is to look at the downloads of your app. For instance, your app was downloaded a thousand times, and active users are only 400. Then it means it was uninstalled by the rest of them.

2.    Negative Reviews

Negative reviews are another major sign that you can’t ever ignore if you want your business to grow. Negative reviews, though they feel bad they can also be good for you to improve your app. They show that people do want to use your app, but their experience isn’t as good as they expected.

Make sure you check the comment section on app stores more frequently and filter reviews with low ratings. By staying active, you can fix problems with your app that might prevent others from installing your app. Make sure to reply to negative comments such as “we’ve acknowledged your suggestion,” “Thanks for letting us know, we’ll fix it”. These gestures show you’re committed to improving and valuing your customers.

3.    Increased Downtime

If you have an app that randomly crashes or stays down for a long time, even the happiest customers will uninstall it. Why does this happen? It can be due to many reasons, but it’s important to run proper app testing in real user environments before it goes live on app stores. You never know, there could be problems in the code that can later affect UX.

Another common reason behind an app’s increased downtime is improper memory management. If your app consumes too much memory even when it’s running in the background, then it can cause the hardware to freeze. A good app is developed with this in mind, and it is well-optimized to prevent such things from happening.

4.    Poor User Engagement

If users aren’t properly engaged with your app, then you need to find out the reason. There are a few ways that you can follow to assess if users are engaged or disengaged with your app. A good way to check this is to focus on what made them install your app, and is that purpose still being fulfilled?

Let’s you have an ecommerce app, does it have a lot of cart abandons or are you securing good numbers every day? If abandons are increasing, then you know there is something wrong in the buyer journey stage.

5.    Lack of Features

Lack of features is a major drawback for users today. Now that technology has advanced and users have experienced it too, they’ll expect nothing less from you. So if you’re still stuck on outdated features that were once useful, you might lose your customers. Features make an app easy to use, and depending on your industry, you must make sure it has all the essential ones.

For example, if you have an ecommerce app, a feature like an advanced in-app search engine would be quite handy for users. However, to update your app with new features, you would need the expertise of professional app developers. For this, you can refer to an agency for mobile app development in Dubai to make your app intuitive with advanced features.

Stop Your App From Failing and Update It Today

A good app has advanced features, a clean layout, and is optimized for different devices for improved performance. You can leverage the experience of field experts to renew your app. Contact professionals today and make the most out of your app.