Those who are running a luxury wedding venue business know that it’s not the look of the space that matters. But also, how the venue is experienced and presented in the industry. You cannot just call your high-end venue “luxury” for promoting it. Your label needs to be supported by a brand, service, and experience that makes the potential customer feel exalted. Starting from your official website, to virtual tours, to follow-up communication.
If you want to attract engaged couples, follow the following event venue marketing plan strategies to boost bookings.
Organize a High-Class Visual Identity
Brand your venue to demonstrate credibility and attract the right ideal audience with a simple click. The following tips will help you build your brand:
Stylish Logo
The logo is the first element that attracts the attention of potential clients. Design it to show professionalism, class, and reliability. Don’t use old-style designs or very decorative signs that may detract from your brand. Call in a graphic designer who has worked for the wedding industry and can relate to the classy aesthetics of a top-end venue.
Cohesive Fonts and Colors
Polished fonts with a timeless color palette create a positive impression on potential customers. Choose from graceful metallics like gold or champagne with a photographic element to create a mood for your wedding marketing materials. The fonts and colors should be displayed on your website, social media posts, inquiry emails, and signage.
Hire Professional Photographers
Your event venue marketing strategy should feature attractive pictures. Work with photographers who have experience shooting luxury weddings. Your venue should look royal in the pictures. From dusk time pictures of the exterior to the indoor reception catalog.
Optimize Your Site
Your website should have a contemporary feel. It should create a virtual environment that seems like walking into your venue. Every part of the venue should back it as a premium space, well-organized and attractive.
This checklist will get you started:
- Top-end images from past weddings and themed shoots
- Integrated virtual tours or aerial shots
- A story-themed website copy that evokes emotions
- Dedicated ‘Why Couples Choose Us’ page
- Social validation through video testimonials, Google reviews, and magazine features
- Mobile-first design
- Fast page load and image optimization
- Lead form including automated contact template via e-mail
- Lucent call to action buttons like ‘Book a Tour’ and ‘View Pricing’
Your website is a core element of your event venue marketing plan. It should encourage inquiries, build interest, and present a high standard of service that couples may expect from your event business.
Ensure Harmony with Other Luxury Brands
Couples interested in your venue should expect the same quality of service from your partners. Putting it simply, be choosy about the partners you work with and look from the angle of your potential clients.
First come the wedding planners. They’re always booked first by couples. Make sure you are in their contact list to get considered by couples. Have a good relationship with planners who service your targeted audience. Network with them and invite them for a tour of your venue. The other option is to attend open houses.
Other vendors worth networking with are caterers, calligraphers, floral designers, and boutique rental companies. They can refer valuable clients and can enhance the experience of your couples.
Host events with other partner brands, like private tastings or luxury venue exhibits. The more luxurious the event, the more it strengthens your brand identity. Partnering with other brands helps create top-end promotional materials. Including organic content like wedding blogs or directory features, etc.
The intense competition in the wedding industry calls for harmony with luxury brands to add legitimacy, offering a pathway to high-quality leads.
Hinge Towards Content Marketing
Either you can verbally communicate to couples your venue is luxury, or you can show them. The best option is to showcase your venue through storytelling.
The past weddings representing your brand can effectively promote your wedding venue. Events that are classy and personalized may be the best choice. Create a story around details like what led to the couple choosing your venue. What part of the event made their day? Or how the venue built up the guests’ excitement.
Some other elements worth including are
- Throw in a few storytelling video clips.
- Add comments from happy couples.
- Write blog posts based on vendor interactions.
- Post these stories on all social media channels.
If the content is original, like video testimonials, it builds trust. The most influential event venue marketing plan combines attractive visuals with storytelling. Promote your branded shoots and wedding reels on luxury wedding blogs like Bridal Musings.
The Nutshell
Featuring your wedding event venue on influential wedding blogs can gain you exposure with potential clients and position you as a luxury brand in the wedding industry. Ensure that your brand identity is consistent on all platforms, from your website, social media channels, wedding magazines, and directory listings, etc.