So, you’ve built your eCommerce store on Magento—great choice! It’s powerful, flexible, and designed for serious online selling. But here’s the thing: even the best Magento store won’t bring in sales if no one can find it.That’s where SEO comes in. And more specifically, where a Magento SEO agency can help.
If you’re considering hiring one, or just wondering what the process looks like, this post is for you. We’re going to break down exactly what to expect when working with a Magento SEO agency, in plain English—no tech jargon, no hype.
Why Use a Magento SEO Agency?
Magento is a complex platform with a lot of moving parts. It’s not like WordPress or Shopify, where basic SEO is more straightforward. Magento gives you a lot of control—but that also means it’s easier to mess things up if you don’t know what you’re doing.
A Magento SEO agency brings three big things to the table:
- Platform expertise – They know Magento inside and out.
- SEO knowledge – They understand what works in search engines.
- E-commerce focus – They know how to turn traffic into sales.
Now, let’s walk through what the actual process of working with an agency looks like—step by step.
Step 1: Discovery & Onboarding
Once you’ve chosen an agency (or you’re in talks with one), the first step is usually a discovery session.
This is a conversation—sometimes a call, sometimes a questionnaire—where they get to know you and your business.
They’ll ask questions like:
- What are your products and who’s your target audience?
- Have you done any SEO before?
- What are your current traffic and sales like?
- Do you have any specific goals? (e.g., more organic traffic, higher rankings, local SEO)
They’ll also want access to important tools like:
- Google Analytics
- Google Search Console
- Your Magento admin panel
This step sets the foundation. The more transparent you are, the better they can tailor the strategy to your needs.
Step 2: SEO Audit of Your Magento Site
After onboarding, the agency will usually do a full SEO audit of your site. This is like a health checkup for your website.
They’ll look at things like:
- Site speed
- Mobile responsiveness
- Broken links and 404 errors
- Meta titles and descriptions
- URL structure
- Duplicate content
- Crawlability and indexing
- XML sitemaps and robots.txt files
- Keyword rankings
- Backlink profile
Since Magento has a lot of customization, they’ll also check:
- Product page setup
- Category structures
- Layered navigation SEO
- Canonical tags and faceted URLs
- Structured data (schema markup)
You’ll usually get a report that outlines:
- What’s working
- What’s broken
- What needs fixing ASAP
Step 3: Keyword Research
Next up, the agency will dive into keyword research. This is all about figuring out what your customers are searching for on Google—and how you can show up for those searches.
They’ll look for:
- Keywords with high search volume and low competition
- Long-tail keywords (e.g., “best vegan leather handbags under $100”)
- Commercial intent terms (words that show buyer intent)
- Local keywords, if you have a physical store or target a specific region
They’ll use tools like Ahrefs, SEMrush, or Google Keyword Planner. Then, they’ll map those keywords to your:
- Homepage
- Product categories
- Product pages
- Blog content (if you have a blog)
Step 4: On-Page Optimization
Once the research is done, the agency will start optimizing your website pages using the right keywords. This is called on-page SEO, and it’s one of the most important parts of the process.
They’ll update things like:
- Title tags
- Meta descriptions
- Header tags (H1, H2, etc.)
- Image alt text
- Internal linking between pages
- Content updates and improvements
They may also:
- Clean up your URL structure
- Add schema markup (so Google can better understand your product data)
- Optimize product descriptions for search
If your site has hundreds of products, don’t worry—they usually focus on the top-performing or most important pages first, then move down the list.
Step 5: Technical SEO Fixes
Here’s where things get a little nerdy—but don’t worry, the agency handles it for you.
Technical SEO ensures that your website is easy for Google’s bots to crawl and index. A Magento SEO agency will:
- Fix crawl errors
- Optimize site speed (Magento can be slow if not tuned)
- Make sure your mobile version works well
- Set up proper redirects (301s) for old or broken pages
- Improve Core Web Vitals (page load, interactivity, layout shift)
- Clean up duplicate content caused by filters or parameters
- Configure canonical tags to prevent SEO dilution
They may work with your developer or their own technical team to make these changes directly in Magento.
Step 6: Content Strategy & Blogging
Once the basics are solid, the next step is often content marketing.
An SEO agency may help you:
- Start a blog (if you don’t have one)
- Plan monthly content topics based on keywords
- Create buying guides, how-tos, or product comparisons
- Add FAQs to product or category pages
- Repurpose existing content to rank better
Content is a long-term game, but over time, it helps build authority and attract more organic traffic.
Step 7: Link Building
Now comes one of the trickiest parts of SEO: link building.
Search engines see backlinks (links from other websites to yours) as a sign of trust. The more high-quality backlinks you have, the more authority your site has in Google’s eyes.
A good Magento SEO agency won’t just buy shady links. Instead, they’ll:
- Do outreach to bloggers and media sites
- Write guest posts
- Share your content in relevant communities
- Look for broken link opportunities
- Earn links through PR or partnerships
It takes time, but a few good links can make a huge difference in your rankings.
Step 8: Reporting & Communication
You shouldn’t be left in the dark once the work starts. A reliable Magento SEO agency will give you monthly reports (or sometimes bi-weekly), showing:
- Keyword rankings
- Traffic changes (organic, mobile, desktop)
- Technical issues fixed
- Pages that are performing better
- Backlinks earned
- Future plans and action items
They’ll often schedule a monthly call or send a video summary explaining the progress.
Pro tip: If they just send confusing data with no explanation, that’s a red flag. You should always understand what’s happening and why.
Step 9: Continuous Improvement
SEO isn’t a “set it and forget it” deal. It’s a long-term strategy. A good Magento SEO agency will keep testing, tweaking, and improving over time.
They’ll:
- Track algorithm updates and adjust your strategy
- Update old pages with new content or keywords
- Add new product pages and optimize them
- Look at what competitors are doing and respond
- Recommend new blog or content ideas
You’re not just paying for fixes—you’re building a sustainable SEO engine that grows traffic and sales month after month.
Final Thoughts: Is It Worth It?
Working with a Magento SEO agency and investing in professional Magento SEO services is more than just a business expense—it’s a smart, long-term strategy. When done right, it helps you:
- Drive more qualified traffic to your store
- Increase sales without paying for ads
- Build long-term visibility and brand trust
- Focus on running your business, while the experts handle SEO
But like anything else, success depends on choosing the right partner.
So take your time. Ask questions. Look for agencies that specialize in Magento SEO services, communicate clearly, and focus on real results—not just rankings.