In today’s music industry, the line between artist and brand is thinner than ever—and few have blurred it more stylishly than The Weeknd. With The Weeknd Merch his genre-defining sound and cinematic aesthetic, The Weeknd has not only dominated the charts but also established a powerful presence in the world of fashion. Central to that presence is The Weeknd’s merch—a unique fusion of music, visual art, and streetwear that reflects his evolving artistic identity.
From dark, moody graphics to luxury collaborations and limited drops, The Weeknd’s merchandise has become a must-have for fans and fashion lovers alike. But this is more than just concert tees and hoodies—it’s wearable art that tells a story.
In this article, we’ll explore the evolution, style, and impact of The Weeknd merch—and why it’s become such a cultural force.
The Evolution of The Weeknd’s Merch
When The Weeknd (born Abel Tesfaye) first emerged in 2011 with House of Balloons, his brand was shrouded in mystery. Early on, he relied on a lo-fi, underground aesthetic—reflected in his music and his visuals. As his sound evolved from moody R&B to arena-filling pop, so too did his merchandise.
Early Era (Trilogy – Kiss Land)
- Gritty, minimalistic designs
- Emphasis on The Weeknd’s iconic “XO” branding
- Often monochrome: black, white, or grey
- Sold at pop-ups or via his official website
Starboy Era
- Collaborations with PUMA and H&M
- Futuristic aesthetics, red-and-black themes
- Focus on the Starboy persona—sunglasses, leather, and lightning bolts
- Introduced global merchandise drops and pop-up shops
After Hours / Dawn FM Era
- Surreal visuals, retro and horror-film influences
- Heavy use of red, chrome, and synthwave design elements
- Highly stylized lookbooks accompanying merch drops
- Inclusion of album characters like the bandaged face or aged Weeknd
The Weeknd’s merch mirrors his music’s visual storytelling—each drop is like a new chapter, with its own aesthetic, color palette, and mood.
What’s in The Weeknd’s Merch Collections?
The Weeknd’s merchandise goes beyond your standard tour tee. Each collection is curated like a fashion capsule, often featuring limited-edition pieces, seasonal releases, and even surprise drops.
Common Items Found in The Weeknd Merch Lines:
- Graphic T-shirts – Featuring album art, XO logos, tour dates, and characters from music videos
- Hoodies & Sweatshirts – High-quality cotton with bold prints and oversized fits
- Jackets – Bomber jackets, windbreakers, or faux-leather styles inspired by album visuals
- Hats & Beanies – Often embroidered with “XO” or lyrical references
- Posters & Vinyls – Collector items often bundled with clothing
- Accessories – Phone cases, patches, socks, and occasionally candles or pins
Limited Editions & Collaborations
- XO x PUMA (2016–2018): Sneakers, bomber jackets, and camo prints
- XO x H&M (2017): Affordable streetwear, sold out quickly despite controversy
- After Hours Capsules: Highly stylized pieces featuring the red-suit Weeknd
- Dawn FM Merch: Retro-futuristic designs with radio-themed branding
The XO Brand: More Than Just a Logo
At the core of The Weeknd’s merchandise empire is his personal brand: XO. Though fans originally interpreted it as “hugs and kisses,” XO is also thought to reference the recreational use of ecstasy and oxycodone—echoing the darker themes in his early music.
Regardless of interpretation, XO has become a recognizable symbol in music and fashion, representing loyalty among fans, high-end aesthetic taste, and a connection to The Weeknd’s ever-evolving universe.
It’s more than a brand—it’s a movement, and wearing XO merch is like joining a global tribe.
Why The Weeknd Merch Stands Out
Unlike generic artist merchandise, The Weeknd’s drops are driven by vision, design, and intention. Here’s what sets his merch apart:
Storytelling Through Fashion
Each merch release ties directly into the theme of the current album. From font choices to color palettes to photoshoots, everything is consistent with the album’s world.
High Quality
While some artist merch suffers from poor materials, The Weeknd’s pieces are known for thick cotton, durable prints, and attention to detail.
Limited Availability
Many drops are only available for a few days or during tours—creating scarcity and demand. Some items resell for 2–3x the original price.
Fusion of High Fashion and Streetwear
With Abel’s ties to brands like Givenchy, Balenciaga, and more recently The Weeknd x Maison Margiela collabs, his style bridges the gap between luxury and accessible streetwear.
How to Style The Weeknd Merch
You don’t have to be front row at a concert to rock The Weeknd’s merch. Here are some ideas to incorporate these pieces into your everyday wardrobe:
The After-Hours Look
- Red suit-inspired jacket or hoodie
- Black jeans or leather pants
- Chelsea boots or platform sneakers
- Round-frame sunglasses
XO Streetwear Vibe
- Oversized XO hoodie or graphic tee
- Cargo pants or joggers
- Beanie and layered chain necklaces
- Retro sneakers (PUMA, New Balance, or Nike Air Max)
Dawn FM Aesthetic
- Dawn FM logo tee with light-wash jeans
- Silver or grey hoodie
- Futuristic sunglasses or tech accessories
The mood is always a mix of mysterious, futuristic, and moody—perfect for nightwear or creative styling.
Where to Buy The Weeknd Merch
Official Sources:
- The Weeknd’s Official Store
- Tour venues (merch tables often have exclusive pieces)
- Album bundle pages (limited edition vinyl + clothing bundles)
Resale Platforms:
- Grailed
- StockX
- Depop
- eBay (vintage items or older tour tees)
Note: Due to high demand and limited runs, many items sell out quickly and appreciate in value over time.
Caring for Your Weeknd Merch
To keep your hoodie or tee looking sharp:
- Wash cold and inside-out to protect prints
- Avoid tumble drying—hang dry to preserve fit
- Store flat or folded to prevent graphic cracking
- Keep original tags if you’re into reselling
With proper care, your merch can Stussy remain a collectible or statement piece for years.
Final Thoughts: More Than Merch—It’s a Movement
The Weeknd merch is a reflection of Abel Tesfaye’s artistry. It’s not about slapping a logo on a tee—it’s about telling a story through visuals, fabrics, and form. From House of Balloons to Dawn FM, every merch drop has been a continuation of The Weeknd’s vision: dark, cinematic, and unforgettable.
Whether you’re a day-one fan or recently discovered his music, owning a piece of XO merch isn’t just about repping an artist—it’s about participating in a visual and cultural experience that merges music, fashion, and emotion.
