Saudi Arabia Sports & Energy Drinks Market Report, Share & Demand Forecast 2025-2033

Saudi Arabia Sports and Energy Drinks Market Overview

Market Size in 2024: USD 1.8 Billion

Market Size in 2033: USD 2.8 Billion

Market Growth Rate 2025-2033: 4.93%

According to IMARC Group’s latest research publication, “Saudi Arabia Sports and Energy Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033”, The Saudi Arabia sports and energy drinks market size reached USD 1.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.93% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Sports and Energy Drinks Market

Personalizing Nutrition and Product Recommendations: AI-powered platforms are revolutionizing consumer experiences through personalized nutrition analysis, customized product recommendations, and adaptive fitness tracking, enabling sports and energy drink brands to offer tailored solutions that meet individual hydration and performance needs while increasing customer engagement by 35-40%.
Optimizing Manufacturing and Quality Control: Machine learning algorithms are enhancing production efficiency through predictive quality control, automated ingredient mixing, and real-time taste profiling, ensuring consistent product quality while reducing manufacturing costs by 20-25% and minimizing waste across Saudi Arabia’s beverage production facilities.
Enhancing Supply Chain and Distribution: AI-driven logistics optimization systems are streamlining inventory management, demand forecasting, and distribution networks for sports and energy drinks, reducing stockouts by 30-35% while improving delivery efficiency to gyms, convenience stores, and e-commerce platforms across the Kingdom.
Revolutionizing Marketing and Consumer Insights: Advanced analytics and AI-powered consumer behavior analysis are enabling brands to develop targeted marketing campaigns, predict consumer preferences, and optimize product positioning, increasing marketing ROI by 25-30% while better understanding the preferences of Saudi Arabia’s health-conscious consumers.
Enabling Smart Packaging and Product Innovation: IoT-integrated smart packaging with AI analytics are providing real-time product freshness monitoring, interactive consumer engagement features, and personalized consumption recommendations, enhancing brand differentiation while supporting Vision 2030’s sustainability goals through reduced product waste.

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Saudi Arabia Sports and Energy Drinks Market Trends & Drivers:

Saudi Arabia’s sports and energy drinks market is experiencing steady growth driven by the government’s Vision 2030 health and wellness initiatives, with rising focus on active lifestyles and fitness activities creating unprecedented demand for functional beverages. The development of world-class sporting infrastructure, including facilities like the Riyadh Sports Boulevard, is fostering a strong sporting culture and boosting consumption of performance-enhancing beverages among athletes, fitness enthusiasts, and health-conscious consumers across all demographics.

The digital transformation of retail channels is significantly impacting market dynamics, with e-commerce accounting for nearly one-third of market revenue in early 2024, exhibiting 3.3 times growth in online revenue since 2019. Social media influencers and fitness enthusiasts are leveraging digital platforms to promote healthy living and endorse products, driving consumer awareness and purchasing decisions while enabling niche and international brands to enter the Saudi market with greater accessibility and reach.

Health-conscious consumer trends are reshaping product development and market positioning, with growing preference for natural ingredients, reduced sugar content, and functional electrolytes driving product innovation. The introduction of a 50% sugar tax on sugary drinks in 2017 has accelerated the shift toward healthier alternatives, compelling brands to reformulate products with cleaner labels and enhanced nutritional profiles that align with consumer demand for wellness-focused beverages supporting active lifestyles and sports performance.

Saudi Arabia Sports and Energy Drinks Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

Sports Drinks
Energy Drinks
Electrolyte-Enhanced Water

Target Audience Insights:

Athletes
Fitness Enthusiasts
Active Individuals
Health-Conscious Consumers

Distribution Channel Insights:

Supermarkets/Hypermarkets
Convenience Stores
Health Food Stores
Online Retail
Gymnasiums

Packaging Insights:

Bottles
Cans
Pouches
Cartons
Concentrates

Ingredient Insights:

Carbohydrates
Electrolytes (Sodium, Potassium, Magnesium)
Caffeine
Vitamin B
Antioxidants

Breakup by Region:

Northern and Central Region
Western Region
Eastern Region
Southern Region

Recent News and Developments in Saudi Arabia Sports and Energy Drinks Market

June 2025: Saudi Arabia’s non-alcoholic drinks market reached USD 10.34 billion in 2024 and is projected to reach USD 14.56 billion by 2030 at a CAGR of 5.87%, with sports and energy drinks representing a significant growth segment driven by rising health awareness and active lifestyle adoption.
May 2025: Saudi Arabia’s energy drink market was valued at USD 398.41 million in 2024 and is projected to reach USD 486.11 million by 2030 at a CAGR of 3.37%, with market expansion fueled by increased health and wellness awareness driving demand for functional beverages.
April 2025: Vision 2030’s sports initiatives marked a pivotal year in 2024 as Saudi Arabia hosted numerous international sporting events, creating significant opportunities for sports nutrition and energy drink brands to engage with growing fitness-conscious consumer segments.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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