Market Overview
The Saudi Arabia beauty and personal care market was valued at USD 4.6 Billion in 2024 and is projected to reach USD 6.4 Billion by 2033, according to IMARC Group. The market is expected to grow at a CAGR of 3.7% during the forecast period of 2025-2033. Growth is driven by a tech-savvy youth population, rising disposable incomes, increasing demand for premium and natural products, and influence from social media and global beauty trends. These factors collectively enhance consumer engagement and accessibility nationwide.
How AI is Reshaping the Future of Saudi Arabia Beauty and Personal Care Market:
- AI-powered consumer insights and behavior research enhance product concept testing and brand perception surveys, improving tailored product offerings in the beauty sector.
- The integration of AI in pricing and procurement services facilitates dynamic price trend analysis and competitor price benchmarking to optimize supply chain efficiency.
- AI-driven digital platforms and e-commerce solutions support the rapid growth of online beauty retailing by enabling personalized shopping experiences and enhancing loyalty reward programs.
- Machine learning algorithms aid in the detection of emerging beauty trends via social media monitoring, allowing companies to swiftly adapt product lines to consumer preferences.
- Automated quality and compliance assessment tools accelerate regulatory adherence processes, supporting faster product listing and market entry under updated SFDA guidelines.
- AI-enhanced marketing analytics improve targeting of ads and campaigns, increasing the effectiveness of beauty product launches, such as those by local brands and international newcomers.
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Market Growth Factors
The first major factor driving growth is the increasing disposable income among the middle and upper-middle classes fueled by Saudi Arabia’s economic diversification under Vision 2030. This shift allows consumers to invest substantially in high-quality and luxury beauty products. For example, the Saudi Food and Drug Authority (SFDA) updated its cosmetic product listing guidelines to enhance consumer awareness and improve regulatory procedures, responding to rising demand for premium cosmetics by the affluent population. This governmental support ensures safer, quality-controlled products, further boosting consumer confidence.
The second growth driver is cultural shifts and evolving beauty standards, especially significant changes concerning women’s participation in the workforce and public life. These changes have increased demand for beauty and personal care products, including grooming and self-care items for both men and women. Brands like Moonglaze, the first Saudi beauty label launching internationally, and the entry of clean beauty brands like Kosas indicate a growing market focused on diversity and innovation fuelled by cultural acceptance and social media influence.
The third key factor is the expansion and sophistication of retail and e-commerce channels. The rise in online shopping for beauty products, supported by leading platforms like Nice One Beauty preparing IPO launches, responds to consumer preferences for convenience, broad product ranges, and home delivery. Additionally, the growth of hypermarkets, specialist retailers, and subscription boxes offers greater accessibility and personalized shopping experiences nationwide, directly contributing to the sector’s rapid market expansion and competitive variety.
We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging Saudi Arabia beauty and personal care market trends.
Market Segmentation
Analysis by Type:
- Personal Care Products
- Hair Care Products
- Shampoo
- Conditioner
- Hair Oil
- Others
- Skin Care Products
- Facial Care Products
- Body Care Products
- Lip Care Products
- Bath and Shower Products
- Oral Care Products
- Toothbrushes and Replacements
- Toothpaste
- Mouthwashes and Rinses
- Others
- Men’s Grooming Products
- Fragrances and Perfumes
- Cosmetics/Make-up Products
- Facial Cosmetics
- Eye Cosmetic Products
- Lip and Nail Products
- Hair Styling and Coloring Products
Analysis by Category:
- Premium Products
- Mass Products
Analysis by Distribution Channel:
- Specialist Retailers
- Hypermarkets/Supermarkets
- Online Retailing
- Others
Regional Analysis:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Key Players
- L’Oréal
- Estée Lauder
- Unilever
- Nivea
- Nykaa
- Henkel
Recent Development & News
- September 2025: Beauty and fashion e-commerce brand Nykaa incorporated a wholly-owned subsidiary in Saudi Arabia, Nysaa Trading LLC, to retail an extensive range of beauty and personal care products through both online and offline channels, expanding market reach domestically and internationally.
- July 2025: Henkel launched a state-of-the-art beauty care manufacturing facility in Riyadh, producing products under the Pert brand, including shampoos and conditioners, addressing growing demand for premium personal care in the Middle East.
- October 2025: Saudi regulatory bodies continue efforts to enhance consumer awareness and product safety, further improving guidelines for cosmetic product listing in the unified online system, thereby fostering transparency and expanding consumer trust and market growth.
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About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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