In 2025, the online sports betting business is expected to make $77.18 billion in revenue with a CAGR of 7.41%, as per Statista.
They say starting an online sportsbook business is now easier than ever. Because of advancements in technology, increased penetration of mobile users, growing demand for real-time sports entertainment, and what not.
The reality is – it has become more expensive than ever.
From choosing the right software provider to understanding the market and budgeting, starting online sports betting in 2025 isn’t an easy game.
If you want to start online sportsbook business with minimal investment, this write-up is for you.
Easy Steps To Start Online Sportsbook With Less Investment
Follow the steps below to start your white label sportsbook business with minimal investment:
Understand the Basics of a Sportsbook Business
Before you get into cost, tech and strategies, you must understand how a sportsbook operates. This includes:
- Sports betting platforms offer accurate and competitive odds in real-time.
- It covers different sports, events and bet types.
- Handles user accounts, KYC and transactions
- It enables secure deposits and withdrawals in fiat and cryptos.
Create A Detailed Business Plan
The next step is to create a proper business plan. Having a detailed layout of your business plan will help you control your business vision.
Your business plan will not be stagnant as the market keeps evolving. However, having the right business plan will keep you prepared for the future.
Here’s what your business plan should include:
- Marketing strategies
- Financial projections
- Risk management
- Financial projections
Go With White Label Sportsbook Solutions
The market is filled with a lot of options including turnkey, white labels, custom and crypto solutions. The question is which one to go with?
To make an economic choice, a white label sportsbook solution is what your ideal solution is. With this solution, you have no need to build from scratch as white label sportsbooks are a fully functional and brand customized solution.
The key benefits of using this platform include:
- Low upfront investment
- Faster-to-go market
- Pre-integrated advanced features
- Compliance ready
- On-going support
Go with Cost-Efficient Licensing System
Believe it or not, the legal side of the sports book business seems to be daunting to most of the operators at first. But it is not.
To start legally and affordably, focus on low cost-licensing jurisdiction offering legitimacy and flexibility.
The popular options include:
- Curacao
- Kahnawake
- Anjouan (Comoros)
- Costa Rica
Hire the top online sportsbook software providers who can help you with legal proceedings.
Select The Popular Sports to Offer
Another important step to take into account is choosing the selected and popular sports to offer to those who enjoy playing the most.
In the beginning, you don’t have to launch 50+ sports or live in thousands of sports markets. Keep your niche limited initially, then gradually expand into other markets.
- Select popular sports in targeted jurisdictions like soccer in Europe and NFL in the USA.
- Use automated odds feeds to avoid manual odds management
Go with the Scalable Payment Solutions
The online sports betting world is thriving at a fast pace. It’s important to ensure that all transactions made on your platforms are safe and secure.
Today, players want different payment options not just restricted to a single one. Not only do they want to bet in fiat currencies, but also in cryptocurrencies.
You can go with a sportsbook software provider who provides you with a pre-integrated payment gateways supporting:
- Credit/ debit cards
- Bank transfers
- e-wallets
- Cryptocurrencies
Note: Adding crypto wallet options to the platform helps in reducing transaction fees, avoiding chargebacks, and expanding your reach to restricted markets.
Do Smart Marketing on A Budget
Your job doesn’t end with the launch of the sportsbook business. You have to focus on marketing to boost brand awareness.
To play smart, ask yourself a question – how to attract players without breaking the bank?
Here are the marketing strategies to follow:
- Connect with affiliates for successful conversions
- Run social media campaigns on Meta, X and LinkedIn
- Build authority via content and SEO
- Offer welcome bonuses and free bets to boost signups
- Engage with players directly through communities
Launch Your Sportsbook with PieGaming
If you’re looking for a cost-effective sportsbook solution provider to start online sportsbooks platform, look no further than PieGaming.
Enter the market quickly, affordably, and without headaches with PieGaming. They provide:
- Ready-to-launch white label solutions
- Build-in odds and risk management
- Crypto-friendly payment integrations
- Multi-language and multi-currency support
- 24×7 technical support and guidance
Wrapping Up
Gone are the days when operators would require millions of dollars to start a sportsbook business. Today, it’s a matter of smart planning and the right software provider.
From choosing the right tools to focusing on the essentials and leveraging the best infrastructure, PieGaming offers to cut time, cost and complexity – you’re golden!
The market is growing, so you shouldn’t fall behind.